Murakami Pile founded in 1960, has been making Imabari towels in Imabari City, Ehime Prefecture. 

Handmade one by one under the clear waters of a river, Murakami Pile's Imabari towels are fluffy, soft, and very pleasant to the touch. 

Many items will be on display, including towels woven with fan-shaped washi paper and towels developed to suit the washing conditions overseas.