"Murakami Pile Co., Ltd. was founded over 50 years ago, and handles everything from towel production to sales. Murakami Pile is actively expanding their activities within Japan as well as overseas in order to make the benefits of Imabari towels even more widely known.

Imabari area towel producers make use of underground water from the Soja River, which has its source on Mount Takanawa, and other high-quality water sources in order to achieve soft fiber textures and vivid color expression. They have utilized these advantages and further refined their dyeing techniques to transform Imabari into the largest towel production region in all of Japan.

One of the independent quality standards established by the Shikoku Towel Industrial Association states that “a section of the towel must start sinking within five seconds of being placed in water” (sink test), which demonstrates that the towel can absorb water from initial usage without being washed first. Imabari towels quickly absorb sweat, water and other liquids, won’t become clingy when used for wiping down one’s body after getting out of the bath or wiping off sweat, and are gentle on the skin."